Probably one of the most underrated aspects of your SEO strategy, your META descriptions could be indirectly affecting your search engine ranking performance.
Google has always stated that META descriptions DO NOT affect search engine ranking performance, but we're here to tell you they do. Although technically META descriptions do not directly affect your rankings in search engines, they do have an impact indirectly.
Think of you META descriptions as an advert for the page it's pointing to, the more engaging the advert, the more likely users are to click through to your website. Google is continuously testing and improving their ranking algorithm based on click-through rates and bounce rates.
Ensuring your META descriptions are engaging increases the likelihood that users will click. The more users click on your "ad" the more this will indicate to Google that your page deserves to be higher in the search engine rankings.
This is an excellent opportunity for you to get ahead of your competitors and rank above them in search engines.
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